publication . Article . 2016

. Cornell Hospitality Report

Susskind, Alex M.; Curry, Benjamin;
Open Access English
  • Published: 06 Oct 2016
  • Publisher: Cornell University School of Hotel Administration
Abstract
The use of tabletop technology continues to grow in the restaurant industry, and this study identifies the strengths and weakness of the technology, how it influences customers, and how it can improve the bottom line for managers and business owners. Results from two studies involving a full-service casual dining chain show that dining time was significantly reduced among patrons who used the tabletop hardware to order or pay for their meals, as was the time required for servers to meet the needs of customers. Also, those who used the devices to order a meal tended to spend more than those who did not. Patrons across the industry have embraced ...
Subjects
acm: GeneralLiterature_MISCELLANEOUS
free text keywords: tabletop technology, Technology and Innovation, restaurants, Food and Beverage Management, customer-facing technology, turnover time
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Article . 2016
Provider: VTechWorks
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