publication . Thesis . 2017

What's 'Awe' The Hype? Motivations to Share Video Game Information

Blankenbeckler, Logan Bryan;
Open Access
  • Published: 04 Jun 2017
  • Publisher: Virginia Tech
  • Country: United States
Abstract
Over the past few decades, video games have become a popular avenue for dissemination of information and publicity about video games is word-of-mouth sharing. Thus, it is imperative for researchers to examine the social, and individual processes that guide this behavior. Focusing on prerelease sharing behavior specifically, this pair of studies aimed to identify predictors and dimensions of video game information sharing, and explore the impact content characteristics have on individuals' likelihood to share game information either online or to friends. A pretest survey (n = 577) investigated the prominence word-of-mouth communication has on video game informati...
Subjects
ACM Computing Classification System: ComputingMilieux_PERSONALCOMPUTING
free text keywords: awe, content characteristics, motivation, sharing, video games
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Thesis . 2017
Provider: VTechWorks
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