publication . Thesis . 1997

The Impact of The Iowa Franchise Law on Restaurant Franchisor Expansion Strategy: An Exploratory Study

Hurst, Angela L. M.;
Open Access
  • Published: 22 Apr 1997
  • Publisher: Virginia Tech
  • Country: United States
The enormous success of franchising as an expansion instrument has resulted in a franchising boom over the past few decades. In response to the success of franchising as a business expansion method and the subsequent complaints by unsuccessful or defrauded franchisees, legislation was enacted at the federal and state level to attempt to prevent franchisor abuses. The 1992 Iowa Franchise Law has been called the most controversial and restrictive pieces of franchise legislation in recent memory. The purpose of this research project was to determine the impacts of the 1992 Iowa Franchise Law and its 1995 Amendments on restaurant franchisor expansion strategy, litig...
free text keywords: franchise, resturant, law
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Thesis . 1997
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