The Impact of The Iowa Franchise Law on Restaurant Franchisor Expansion Strategy: An Exploratory Study

Doctoral thesis OPEN
Hurst, Angela L. M.;
(1997)
  • Publisher: Virginia Tech
  • Subject: franchise | resturant | law

The enormous success of franchising as an expansion instrument has resulted in a franchising boom over the past few decades. In response to the success of franchising as a business expansion method and the subsequent complaints by unsuccessful or defrauded franchisees, ... View more
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