Customer vs. e-tailer:how tablet affects mobile commerce

Article English OPEN
Olaleye, S. A. (Sunday Adewale);
(2016)
  • Publisher: Bucharest University of Economic Studies Publishing House
  • Journal: eissn: 2537-5865
  • Subject: Customer | E - tailer | Mobile Commerce | Tablet | Website Reputation

Abstract The emergence of mobile devices, especially the tablet, has created chances and challenges for mobile commerce vendors across the continents, as they seek to increase their profits and optimize the users’ online shopping experience. This study examines how ... View more
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