publication . Article . 2016

Customer vs. e-tailer:how tablet affects mobile commerce

Olaleye, S. A. (Sunday Adewale);
Open Access English
  • Published: 01 Jan 2016
  • Publisher: Bucharest University of Economic Studies Publishing House
  • Country: Finland
Abstract The emergence of mobile devices, especially the tablet, has created chances and challenges for mobile commerce vendors across the continents, as they seek to increase their profits and optimize the users’ online shopping experience. This study examines how mobile devices affect mobile commerce with regards to tablet usage for online shopping in developed and developing nations. The intervention of mobile devices in mobile commerce should be aboveboard, so that it can be easily understood by both, customers and e-tailers. An exploratory and confirmatory factor analysis was conducted to validate the constructs while structural equation modelling was emplo...
free text keywords: Customer, E - tailer, Mobile Commerce, Tablet, Website Reputation
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