publication . Master thesis . 2019

Attitude-behavior gap in sustainable fashion consumption:how the gap could be bridged?

Munny, M. (Mahmuda);
Open Access English
  • Published: 04 Jun 2019
  • Publisher: University of Oulu
  • Country: Finland
Abstract
Abstract. The fast-fashion industry has experienced pressure due to creating unsustainable impacts on the environment and society. Sustainability impacts of the fast-fashion industry have called for the necessity of sustainable fashion consumption and ethical production of fashion-clothes. Despite being concerned about sustainability, consumers usually show reluctant-behavior to adopt ethical changes in their fashion consumption patterns. This study investigates consumers’ attitude-behavior gap in sustainable fashion consumption, identifies reasons for the gap’s existence, and suggests possible ways to bridge the gap. The theoretical framework for this thesis is...
Related Organizations
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue