publication . Master thesis . 2019

Attitude-behavior gap in sustainable fashion consumption:how the gap could be bridged?

Munny, M. (Mahmuda);
Open Access English
  • Published: 04 Jun 2019
  • Publisher: University of Oulu
  • Country: Finland
Abstract. The fast-fashion industry has experienced pressure due to creating unsustainable impacts on the environment and society. Sustainability impacts of the fast-fashion industry have called for the necessity of sustainable fashion consumption and ethical production of fashion-clothes. Despite being concerned about sustainability, consumers usually show reluctant-behavior to adopt ethical changes in their fashion consumption patterns. This study investigates consumers’ attitude-behavior gap in sustainable fashion consumption, identifies reasons for the gap’s existence, and suggests possible ways to bridge the gap. The theoretical framework for this thesis is...
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