Perceptions of digital marketing tools in new micro-enterprises

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Isohella, L. (Lari); Oikarinen, E.-L. (Eeva-Liisa); Saarela, M. (Martti); Muhos, M. (Matti); Nikunen, T. (Tuulia);
(2017)

Abstract Digitalization is continuously forming our daily lives and routines. It offers us not only new and fascinating opportunities as consumers but also creates possibilities that were previously perceived as unavailable to companies. Digital marketing as a new me... View more
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