publication . Doctoral thesis . 2012

Strategy analysis frameworks for strategy orientation and focus

Isoherranen, V. (Ville);
Open Access English
  • Published: 17 Apr 2012
  • Publisher: Oulun yliopisto
  • Country: Finland
Abstract The primary research target of this dissertation is to develop new strategy analysis frameworks, focusing on analysing changes in strategic position as a function of variations in life cycle s-curve/time/typology/market share/orientation. Research is constructive and qualitative by nature, with case study methodology being the adopted approach. The research work is carried out as a compilation dissertation containing four (4) journal articles. The theoretical framework of this dissertation is built from strategy analysis, as well as from strategy orientation and typology theories. Strategy analysis focuses to examining the strengths of business position...
free text keywords: Strategy analysis, Strategy analysis frameworks, market-oriented strategy, product-orientated strategy, strategy orientation, markkinasuuntautunut strategia, strategia-analyysi, strategian analyysikehikot, strateginen suuntautuminen, tuotesuuntautunut strategia
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