publication . Master thesis . 2015

Retail business model transformation in multichannel environment

Chapagain, B. (Bimala);
Open Access English
  • Published: 19 Oct 2015
  • Publisher: University of Oulu
  • Country: Finland
With the advent of internet and e-commerce, the way of carrying out business and transactions has changed to a great extent. Consumers are continuously changing the way they do shopping and this has forced retail business to transform their traditional brick and mortar into adopting multi-channel business models. Retailing is one of the most dynamic and competitive areas of business organization. Effective marketing, customer relationship management is the central dimension of successful retailing and the key to successful retailing is to be aware of the emerging opportunities and threats caused by environmental changes now and in the future. This thesis paper i...
free text keywords: Management and International Business
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