Impact of value-adding services on quality, loyalty and brand equity in the brewing industry

Article English OPEN
Juga, J. (Jari); Juntunen, J. (Jouni); Paananen, M. (Mikko);

Abstract Purpose: The purpose of this paper is to investigate the impact of logistics value-adding services and perceived service quality on brand equity among B2B customers of a brewery company. Design/methodology/approach: A theoretical model is developed and ... View more
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