publication . Other literature type . Conference object . Contribution for newspaper or weekly magazine . 2014

Fashion Retail Master Data Model and Business Development

Harald Hovmøller; Torben Tambo;
Restricted English
  • Published: 06 Nov 2014
  • Publisher: Unpublished
  • Country: Denmark
Retailing, and particularly fashion retailing, is changing into a much more technology driven business model using omni-channel retailing approaches. Also analytical and data-driven marketing is on the rise. However, there has not been paid a lot of attention to the underlying and underpinning datastructures, the characteristics for fashion retailing, the relationship between static and dynamic data, and the governance of this. This paper is analysing and discussing the data dimension of fashion retailing with focus on data-model development, master data management and the impact of this on business development in the form of increased operational effectiveness,...
free text keywords: retailing, datamodels, fashion retailing, E-Commerce, master data management
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PURE Aarhus University
Contribution for newspaper or weekly magazine . 2014
Contribution for newspaper or weekly magazine . 2014
Provider: Theses@asb
Other literature type . 2014
Provider: Datacite
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