publication . Contribution for newspaper or weekly magazine . Other literature type . Conference object . 2014

Fashion Retail Master Data Model and Business Development

Harald Hovmøller; Torben Tambo;
Restricted English
  • Published: 06 Nov 2014
  • Publisher: Nordic Retail and Wholesale Association
  • Country: Denmark
Abstract
Retailing, and particularly fashion retailing, is changing into a much more technology driven business model using omni-channel retailing approaches. Also analytical and data-driven marketing is on the rise. However, there has not been paid a lot of attention to the underlying and underpinning datastructures, the characteristics for fashion retailing, the relationship between static and dynamic data, and the governance of this. This paper is analysing and discussing the data dimension of fashion retailing with focus on data-model development, master data management and the impact of this on business development in the form of increased operational effectiveness,...
Subjects
free text keywords: retailing, datamodels, fashion retailing, E-Commerce, master data management
Related Organizations
Download fromView all 4 versions
PURE Aarhus University
Contribution for newspaper or weekly magazine . 2014
ResearchGate
Other literature type . 2014
Provider: Datacite
Theses@asb
Contribution for newspaper or weekly magazine . 2014
Provider: Theses@asb
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue