Governance mechanisms in transnational business relationships

Research German OPEN
Homburg, Christian; Kiedaisch, Ingo; Cannon, Joseph P.;
  • Publisher: Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim
  • Subject: 330 Wirtschaft

Empirical research on buyer-supplier relationships has almost exclusively examined domestic (both firms from the same country) exchange. The growing importance of international marketing and global sourcing suggest a need to understand relationships across nationa... View more
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