How to get lost customers back? : a study of antecedents of relationship revival
Hoyer, Wayne D.
- Publisher: Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim
acm: ComputerSystemsOrganization_PROCESSORARCHITECTURES | Hardware_MEMORYSTRUCTURES
Most research in the field of customer relationship management has focused on
keeping existing customers. However, some companies also systematically address
lost customers and try to revive these relationships. This facet of customer relationship management has b...