publication . Master thesis . 2013

Mārketinga komunikācijas SIA „Amserv Motors”.

Iļjenko, Santa;
Open Access
  • Published: 01 Jan 2013
  • Publisher: Latvijas Universitāte
  • Country: Latvia
The title of the master research paper is „Marketing communications in Ltd. Amserv Motors’’. The author of the work has investigated the marketing communications in Ltd „Amserv Motors’’, which is the Toyota and Lexus official dealer in Latvia. The aim of the master research paper is to analyze the marketing communications of Ltd. „Amserv Motors”, their advantages and disadvantages to provide the proposals to Ltd. „Amserv Motors” in the development of marketing communications. The first chapter describes the types of marketing communications, their main advantages and disadvantages. In the second chapter the author explores Ltd. “Amserv Motors” marketing action, ...
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