publication . Bachelor thesis . 2014

Latvijas sabiedrisko attiecību aģentūru prakse plānotas krīzes komunikācijas vadīšanā

Štokmane, Linda;
Open Access
  • Published: 01 Jan 2014
  • Publisher: Latvijas Universitāte
  • Country: Latvia
Abstract
The title of Bachelor’s thesis is “Practice of public relation consultancies of Latvia in management of planned crisis communication”. Research focuses on the following problem: is it possible to prepare for crisis situations and how previously planned and prepared communication helps to manage crisis situations more efficiently? The objective of Bachelor’s thesis is to research the practice of Latvian public relations consultancies and experience in planning and managing crisis communication. Theoretical part of thesis is mainly based on situational crisis communication theory, but for the empirical research the following methods were applied – partially struct...
Subjects
free text keywords: Komunikācijas zinātne
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