publication . Bachelor thesis . 2019

Latvijas kā tūrisma galamērķa tēls Nīderlandē un Beļgijā

Konovko, Vlada;
Open Access Latvian
  • Published: 01 Jan 2019
  • Publisher: Latvijas Universitāte
  • Country: Latvia
Abstract
In the main idea of the thesis is considered the essence of the destination image and tourist image of the country, are defined its components and problems of the formation of the tourist image of Latvia. Analyzed statistical data for the last few years in the field of tourism. Also, residents of Belgium and the Netherlands were interviewed about the tourist image of Latvia. The aim of the thesis is to analyze the image of the Latvian tourism destination and to make proposals for improving the image. For achieving the goal were used following working methods: research of theory; quantitative method – Analysis of survey results and research of statistical data. T...
Subjects
free text keywords: Ekonomika, Galamērķa tēls, Latvijas galamērķa tēls, Tēla pārvaldība, Tūrisma tēla veidošana valstī, Tūrisma galamērķis
Related Organizations
Any information missing or wrong?Report an Issue