publication . Bachelor thesis . 2008

Reklāmas ietekme uz uzņēmuma tēla veidošanos integrētā mārketinga komunikācijās. Olimpiskā centra "Ventspils" piemērs

Boitmane, Līva;
Open Access
  • Published: 01 Jan 2008
  • Publisher: Latvijas Universitāte
  • Country: Latvia
Abstract
There are new Olympic centers being opened in Latvia in the last years, therefore this bachelors works "The influence of the advertisement on the creation of the company image in the communications of integrated marketing. Example of the Olympic center "Ventspils"" purpose is to examine how the Olympic center „Ventspils” is creating it's company image, and if the image of Olympic center being made by working on service advertisement. There is a communication theory explored in the beginning of the work, with detailed exploration of one of it's component's - public relations, and with review of the advertisement theory. Based on the results of the results of the ...
Subjects
free text keywords: Komunikācijas zinātne
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