publication . Bachelor thesis . 2014

Starptautiskais mārketings SIA „NEW ROSME” uzņēmumā

Rodčenkova, Anastasija;
Open Access
  • Published: 01 Jan 2014
  • Publisher: Latvijas Universitāte
  • Country: Latvia
Abstract
Key words: foreign markets entry modes; franchise; franchise methods advantages and disadvantages; Russian federation underwear market. Bachelor degree thesis consists of 66 pages, excluding attachments, 21 images, 2 tables, 2 attachments. 46 literature and information sources were used in the research process. The topic of a bachelor degree thesis is „Franchise as an improvement strategy of SIA „NEW ROSME”” company on the Russian market". The goal of this thesis is to explore company's SIA „NEW ROSME” use of franchise methods on the Russian market and to work out proposals for further franchise model improvement and the extension of the franchise net. Thesis is...
Subjects
free text keywords: Vadībzinātne
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