publication . Bachelor thesis . 2014

Latvijas sporta klubu mārketinga komunikāciju analīze.

Lapteva, Irīna;
Open Access
  • Published: 01 Jan 2014
  • Publisher: Latvijas Universitāte
  • Country: Latvia
Abstract
Bachelor's thesis: "Latvian health club marketing communications analysis." The problem is one that the Latvian sports clubs is not widely used marketing communications, so a healthy lifestyle stops a few people and rarely used sports club services. Bachelor's work is based on the theory of knowledge of marketing communications and author of the survey results to evaluate the Latvian health club marketing communications communicative effectiveness, and to develop proposals for health club marketing communications communicative effectiveness, and to develop proposals for sports clubs to improve marketing communications. Thesis consists of three parts. The first c...
Subjects
free text keywords: Vadībzinātne
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