Strategic Marketing for Indonesian Plywood Industry: An Analyse by using Porter Five Forces Model and Generic Strategy Framework

Article English OPEN
Makkarennu; Nakayasu, A.; Osozawa, K.; Ichikawa, M.;
(2014)
  • Publisher: Asia-Pacific Conference on Management and Business (APCMB)
  • Subject: Marketing strategy | plywood industry | Porter five forces model

The target for a marketing strategy is to find a way of achieving a sustainable competitive advantage over the other competing products and firms in a market.Good strategy serves as a road map for effective action. Porter???s five forces model and three generic strat... View more
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