External analysis of the smartphone industry in Spain

Bachelor thesis English OPEN
Nájera Aragón, Fernando;
(2014)
  • Subject: Competitive force | Bargaining power | Vertical integration | Market share | Rivalry

The main purpose of this end-of-grade project will be the external analysis of an industrial sector, in this case the Smartphone industry. The analysis will be based on Porter’s competitive force model, which allows us to study the competition among the sector and what ... View more
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