The new on-line marketing medium: viral marketing. Analysis of the field through two case studies

Bachelor thesis English OPEN
Sasigain Salvador, Miren;
  • Subject: Word-of-mouth | Electronic word-of-mouth | Internet | Social networks | Viral marketing

Purpose: This paper synthesizes the emerging literature on viral marketing through the analysis of two case studies and identifies and evaluates important factors that need to be considered when organizing a viral marketing campaign nowadays; the elements used the imple... View more
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