Choice of Foreign Market Entry Mode - Cognitions from Empirical and Theoretical Studies

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Zhao, Xuemin; Decker, Reinhold;
  • Publisher: Universit├Ąt Bielefeld
  • Subject: Existing theories and empirical studies | Market entry mode choice | Implications and future challenges | Conflictions
    • ddc: ddc:650

This paper analyzes critically five basic theories on market entry mode decision with respect to existing strengths and weaknesses and the results of corresponding empirical studies. Starting from conflictions both in theories and empirical studies dealing with the entr... View more
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