publication . Article . Other literature type . 2016

Communication, the cornerstone of organizational life: business communication tools used by Portuguese companies

Ana Rita Calvão;
  • Published: 01 Jan 2016
  • Country: Portugal
Abstract
As a dynamic, complex and multidimensional human process, communication implies a social relation based on which subjects share a certain meaning. Bearing in mind that each social system in which subjects interact is founded and developed through communicational acts, communication is also, therefore, the core of organizational life, both in its endogenous and exogenous dimension. Without communication, there isn't organization, management, cooperation, motivation, sales, offer and demand, marketing, coordinated work processes and even the sharing of a common history, principles, values and symbols - all elements that help the organization build its identity and...
Subjects
free text keywords: Communication tools, External communication, Globalization, Internal communication, Organizational culture
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publication . Article . Other literature type . 2016

Communication, the cornerstone of organizational life: business communication tools used by Portuguese companies

Ana Rita Calvão;