Product Category Management Issues

Article English OPEN
Żukowska, Joanna;
(2011)
  • Publisher: UE Kraków
  • Subject: merchandising | management | category | product

The purpose of the paper is to present the issues related to category management. It includes the overview of category management definitions and the correct process of exercising it. Moreover, attention is paid to the advantages of brand management, the benefits the... View more
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