publication . Article . 2011

Product Category Management Issues

Żukowska, Joanna;
Open Access English
  • Published: 01 Jan 2011
  • Publisher: UE Kraków
  • Country: Poland
Abstract
The purpose of the paper is to present the issues related to category management. It includes the overview of category management definitions and the correct process of exercising it. Moreover, attention is paid to the advantages of brand management, the benefits the supplier and retailer may obtain in this way. The risk element related to this topics is also presented herein. Joanna Żukowska
Subjects
free text keywords: merchandising, management, category, product
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