Strategická analýza podniku

Master thesis Czech RESTRICTED
Čížek, Jan;
(2008)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Analysis of sources; SWOT analýza; SWOT analysis; 5F analysis; Strategická analýza; 5F analýza; PEST analýza; Strategic analysis; Analýza zdrojů; PEST analysis

A content of the thesis comprises strategic analysis and definition of a strategic position of the sales -- marketing part of a corporation, which deals with selling consumer electronics and home appliances. The PEST analysis and Porter's model of five competitive fight... View more
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