publication . Bachelor thesis . 2012

The position of hotel chains in hospitality industry on example of Hilton Hotels

Sadykova, Margarita;
Restricted Czech
  • Published: 01 Jan 2012
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
Within a few decades globalization continues to be widespread in all sectors. This phenomenon affects tourism as well, we can follow such new trends such as acquisitions or creation of big hotel groups.Thus, we can see how this issue is important nowadays.This bachelor thesis project is focused on analyzing the current position of hotel chains on market. In the theoretical part are explained major terms related to the operation of hotel chains, system of their functioning and comparisons with independent hotels. In the practical part there is a description of the target segments of hotel chains, SWOT analysis of the largest hotel chains. As a specific example is...
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUSInformationSystems_GENERAL
free text keywords: competitiveness of hotels; hotelové řetězce; Hilton Worldwide; hotel chains; konkurenceschopnosti hotelů
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