The Commercial Utilization of Social Networks

Bachelor thesis Czech RESTRICTED
Adlaf, Petr;
(2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: reklama; sociální sítě; Facebook; social networks; advertisement
    acm: ComputingMilieux_MISCELLANEOUS

The presented bachelor's thesis deals with advertisement. It answers the question of what advertisement is, why firms use advertisement and what its benefits are. It concentrates especially on Internet advertisement presented through social networks. These social networ... View more
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