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Publication . Master thesis . 2011

Marketing strategy of the e-commerce

Vlčková, Simona;
Published: 01 Jan 2011
Publisher: Vysoká škola ekonomická v Praze
Country: Czech Republic
The thesis is analysing methods of increasing the visit rate of the internet shop, especially it is concerned about the utilities of the internet marketing. The aim of the master's thesis is, on the basis of undertaken analysis suggest internet marketing strategy of this particular internet project, which should lead to an increase in sales. The premises of the thesis is to analyse the effectively of online marketing activities. One of the outcomes is the outline of the effective optimized advertising campaign in search engines. The master's thesis is relying mainly on mentioned theoretical project, which is subsequently applied. At the end there are formulated advices for the future development of the internet shop, which should be beneficial for the following increase in the potential of the website.

internetový obchod; Methods for increasing a website´s visit rate; optimalizace pro vyhledavače; strategický marketing; strategic marketing; search engine marketing; marketing ve vyhledavačích; internet shop; search engine optimization; metody zvyšování návštěvnosti webových stránek

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