publication . Master thesis . 2015

Marketing as a part of competition on the market of social services

Marek, Ondřej;
Restricted Czech
  • Published: 01 Jan 2015
  • Country: Czech Republic
1 ABSTRACT The diploma theses deals with marketing in practice of social services. Marketing brings positive effects in the field of client, personal and material-technical capacities to some organisations. This can bring financial as well as nonfinancial profit together with bigger independence from donors who provide means of running of social services. Theses will help to solve problems of some social services managers who don't care about marketing in the organisation sufficiently. The object of this theses is to choose marketing goals and strategies of their obtainment on the basis of marketing macromedium and site analysis of organisation and insert them i...
ACM Computing Classification System: GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries)
free text keywords: marketingový plán; management; sociální služby; marketing; competition; social services; site analysis; situační analýza; konkurence; marketing plan
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