publication . Master thesis . 2013

Návrh corporate designu FTVS UK

Lhota, Filip;
Restricted Czech
  • Published: 01 Jan 2013
  • Country: Czech Republic
Title of study: Proposal for the corporate design of FTVS UK Study aim: An analysis of the present situation in the area of the faculty's visual style and proposals for its amelioration by means of a graphic manual. Method: Analysis of internal and external documents and a semi-structured interview are used in this Master's Thesis. Results: A complete graphic manual of FTVS will be presented as a final proposal for an amelioration of the present state. Key words: company communication, company identity, corporate design, logo, graphic manual
free text keywords: company identity; firemní identita; company communication; grafický manuál; graphic manual; logo; corporate design; firemní komunikace
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