publication . Master thesis . 2014

Proměny Corporate Social Responsibility

Knížová, Kristýna;
Restricted Czech
  • Published: 01 Jan 2014
  • Country: Czech Republic
Abstract
In 1953, Howard R. Bowen gave rise to the debate on social responsibility, and since then it has become very widespread. The concept of Corporate Social Responsibility gained a lot of forms during the second half of the twentieth century and from the university campuses got into practice and also into the Czech Republic. On the background of changing theoretical approaches toward CSR we can see changes of business environment - especially in the change of the conceptualization of the enterprise - from shareholder perspective to stakeholder perspective. Stakeholder theory extensively influenced the approach to CSR. Based on the thematic analysis and interviews wi...
Subjects
free text keywords: corporate social responsibility; sustainable development; stakeholder; trvale udržitelný rozvoj; firmy; globalization; corporations; společenská odpovědnost firem; globalizace
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