New Trends in on-line Marketing

Bachelor thesis Slovak RESTRICTED
Palkovič, Lukáš;
(2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: virální marketing; Viral Marketing; Internet Marketing; internetový marketing; Word of Mouth; Social Network; sociální sítě; virální kampaň; word of mouth; Viral Campaign
    mesheuropmc: viruses | health care economics and organizations

This bachelor thesis deals with new trend of internet marketing, it focuses especially on viral marketing. The theoretical part charasterizes the process of viral campaigns, furthermore deals with the components and aspects of on-line environment. Another separated chap... View more
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