Cestování za filmem

Bachelor thesis Czech RESTRICTED
Pivničková, Ivana;
(2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: filmová destinace; filmový cestovní ruch; destination placement; tourism; film tourism; film

This bachelor thesis focuses on new form of tourism in the Czech Republic, film tourism. It contains an analysis of certain film destinations in the Czech Republic in connection with the use of film to attract tourists. There are some options for the promotion of these ... View more
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