publication . Master thesis . 2017

Employer Branding

Stroblová, Zuzana;
Restricted Czech
  • Published: 01 Jan 2017
  • Publisher: Vysoká škola ekonomická v Praze
Abstract
The aim of the Master Thesis is to describe how to build Employer Brand a company. It is based on the description of Employer Branding project of a particular company and the evaluation its process. The thesis is a case study and consists of theoretical and practical part. The theoretical part focuses on trends and changes in leadership approach, definition of Employer Branding and HR Marketing. The practical part deals with the brand building process itself, describes the outputs of the project and evaluates the project. The final chapter is devoted to the general applicability of the Employer Branding Strategy and its weaknesses.
Subjects
acm: ComputingMilieux_MISCELLANEOUS
free text keywords: EVP; employer branding; značka zaměstnavatele; hr marketing
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