Employer Branding

Master thesis Czech RESTRICTED
Stroblová, Zuzana;
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: EVP; employer branding; značka zaměstnavatele; hr marketing
    acm: ComputingMilieux_MISCELLANEOUS

The aim of the Master Thesis is to describe how to build Employer Brand a company. It is based on the description of Employer Branding project of a particular company and the evaluation its process. The thesis is a case study and consists of theoretical and practical pa... View more
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