Marketing of Luxury Products

Doctoral thesis English RESTRICTED
Shamina, Yana;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: online marketing communications; online luxury consumer behavior; luxury marketing; online luxury consumer behavor
    acm: GeneralLiterature_MISCELLANEOUS

The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients cou... View more
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