Augmented reality

Bachelor thesis Czech RESTRICTED
Jecha, Jakub;
(2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: virtual object; počítač; marketing; augmented reality; virtuální objekt; computer; rozšířená realita; mobilní zařízení; mobile device

This thesis is focused on a technology called Augmented reality, especially on its use in marketing. The main objective of the thesis is to define why this technology is a suitable tool for marketing and to assess its use in real conditions. This is achieved by defining... View more
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