publication . Master thesis . 2012

Analýza marketingové komunikace sportovního klubu BK Lokomotiva Karlovy Vary

Houdková, Jana;
Restricted Czech
  • Published: 01 Jan 2012
  • Country: Czech Republic
Abstract
ANALYSIS OF MARKETING COMMUNICATIONS BK LOKOMOTIVA KARLOVY VARY SPORTS CLUB Objectives: The aim of this work is to analyze the current state of marketing communication with the audience and sponsors for women's basketball club BK Lokomotiva Karlovy Vary and propose a strategy for improving marketing communications. Methods: In this thesis were performed using the methods of observation and personal interviews examined subjects Results: An analysis of marketing communication club, thanks to which it was found that it is not good enough, and some elements of marketing communication is missing. Based on these findings, suggestions were made and recommendations for ...
Subjects
free text keywords: sportovní reklama; sportovní klub; marketing communications; Marketing; marketingová komunikace; sponsorship; sponzoring; sports club; sports advertising
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