publication . Bachelor thesis . 2014

Návrh marketingové kampaně pro Knihovnu Jiřího Mahena v Brně

Matějková, Kateřina;
Restricted Czech
  • Published: 01 Jan 2014
  • Country: Czech Republic
Subject of this bachelor thesis is design a marketing campaign to increase competitiveness and attendance in Knihovna Jiřího Mahena in Brno. The thesis describes and explains the issues relating to non-profit organizations, in particular governmental organizations. The theoretical part enlarged on ways to finance non-profit organizations, and customer relationship management. Pursuant to available information are compiled an internal and external analysis, an extensive marketing mix analysis and describes the results of marketing research and proposed recommendations to increase competitive.
free text keywords: marketingová strategie; marketingový mix; neziskový sektor; Knihovna Jiřího Mahena v Brně; marketingová kampaň; marketingový průzkum; analýza vnitřního a vnějšího prostředí
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