Charakteristika poptávky po energetických nápojích

Bachelor thesis Czech RESTRICTED
Derevjanko, Jevgenij;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Marketing; Poptávka; Energetické nápoje; Energy drink; Demand

Characteristics of demand for energy drinks. Mainly consumer approach. Determine consumer preferences. Determination of the target group. Analysis of a new type of perspective energy drinks. Determination of price elasticity of demand for the current type of energy drin... View more
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