Marketingová komunikace fair trade

Bachelor thesis Czech RESTRICTED
Nídlová, Michaela;
(2013)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: fair trade; Marketing communication; Marketingová komunikace; Fairtrade

This thesis focuses on how fair trade and its brand are communicated on the market. The theoretical part describes the basic concepts of marketing, marketing communication and marketing research. The practical part describes the general meaning of fair trade and its mai... View more
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