Determining the brand awareness of product placement in video games

Bachelor thesis English RESTRICTED
Král, Marek; (2015)
  • Subject: individuální hloubkové rozhovory; branding; videohry; komunikační mix; marketing; explorativní výzkum; product placement

This bachelor thesis focusses on the determination of the brand awareness of product placement in video games. The theoretical part includes information about marketing, product placement and video games. The practical part consists of evaluation of the market research ... View more
Share - Bookmark