Segmentácia trhu pri použití marketingových dát ako súčasť marketingovej stratégie

Bachelor thesis Slovak RESTRICTED
Nagyová-Tkáčová, Monika;
(2013)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: customer relationship management; komunikační strategie; řízení vztahů se zákazníky; market segmentation; communication strategy; segmentace trhu; target group; cílová skupina

The thesis deals mainly with market segmentation which is very important part of marketing strategy. The theoretical part consists of general knowledge of marketing, a Customer relationship management (CRM), market segmentation and database marketing. A case study consi... View more
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