publication . Master thesis . 2013

Analysis of impact of Internet marketing on visits of the Lenovo Blog CZ

Ruskovská, Petra;
Restricted Slovak
  • Published: 01 Jan 2013
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The thesis analyses the impact of Internet marketing tools on visits of the Lenovo Blog CZ, the official blog of the computer manufacturer Lenovo. It focuses evolution of visits of the blog over time, on the impact of social networks and Facebook posts paid promotion on visits. Finally, it observes to what extent the Internet marketing tools impact overall visits of the blog over the observed time.
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
free text keywords: internet marketing; návštěvnost; internetový marketing; visits; Facebook InSight; Google Analytics; Lenovo Blog CZ
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