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Analýza vplyvu internetového marketingu na návštevnosť Lenovo Blogu CZ
Analýza vplyvu internetového marketingu na návštevnosť Lenovo Blogu CZ
The thesis analyses the impact of Internet marketing tools on visits of the Lenovo Blog CZ, the official blog of the computer manufacturer Lenovo. It focuses evolution of visits of the blog over time, on the impact of social networks and Facebook posts paid promotion on visits. Finally, it observes to what extent the Internet marketing tools impact overall visits of the blog over the observed time.
- National Library of Technology Czech Republic
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
internet marketing; návštěvnost; internetový marketing; visits; Facebook InSight; Google Analytics; Lenovo Blog CZ
internet marketing; návštěvnost; internetový marketing; visits; Facebook InSight; Google Analytics; Lenovo Blog CZ
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
- National Library of Technology Czech Republic
The thesis analyses the impact of Internet marketing tools on visits of the Lenovo Blog CZ, the official blog of the computer manufacturer Lenovo. It focuses evolution of visits of the blog over time, on the impact of social networks and Facebook posts paid promotion on visits. Finally, it observes to what extent the Internet marketing tools impact overall visits of the blog over the observed time.