Věrnostní programy v oblasti prodeje vína

Master thesis Czech RESTRICTED
Lakomá, Martina; (2014)
  • Subject: zákaznická věrnost; průzkum trhu; prodej vína; implementace; věrnostní program; integrace; motivace; hodnota zákazníka
    acm: InformationSystems_INFORMATIONSYSTEMSAPPLICATIONS | ComputingMilieux_COMPUTERSANDSOCIETY | ComputingMilieux_PERSONALCOMPUTING | ComputingMilieux_MANAGEMENTOFCOMPUTINGANDINFORMATIONSYSTEMS

This diploma thesis presents creation and implementation integrated loyalty program suitable for system of small and medium enterprises that sell wine in Czech market. Overview of the issues related CRM, customer loyalty, customer value and especially customer loyalty p... View more
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