Marketingové strategie firmy APPLE

Bachelor thesis Czech RESTRICTED
Preněk, Tomáš;
(2008)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketing; design; Apple

The main goal of this thesis is a definition of marketing goals and strategies of the Apple company on the basis of the complex positional analysis, whose output is the SWOT analysis. For purpose of using theoretical knowledge in praxis one part is devoted to the market... View more
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