Marketing of the online communities

Bachelor thesis English RESTRICTED
Pražan, Jan (2010)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Social media; Marketing on-line komunit; Sociální média; Building online communities; Marketing of the online communities; Budování on-line komunit

The Bachelor Thesis "Marketing of the online communities" is devoted to online virtual communities, one of the phenomena of the current Internet. Goal of this thesis is to determine the factors that predispose the successful operation of online communities. The thesis d... View more
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