Marketingový mix HC Enegie Karlovy Vary

Bachelor thesis Czech RESTRICTED
Štrobl, Adam; (2016)
  • Subject: marketingový mix; ice-hockey; lední hokej; marketing; marketing research; marketingový výzkum; marketing mix

Title: Marketing mix of HC Energie Karlovy Vary Objectives: This thesis is based on a questionnaire responses obtained from HC Energie Karlovy Vary fans. Its objective is focused on evaluation of their opinions on the marketing mix, their subsequent interpretation, and ... View more
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