publication . Bachelor thesis . 2016

Marketingový mix HC Enegie Karlovy Vary

Štrobl, Adam;
Restricted Czech
  • Published: 01 Jan 2016
  • Country: Czech Republic
Abstract
Title: Marketing mix of HC Energie Karlovy Vary Objectives: This thesis is based on a questionnaire responses obtained from HC Energie Karlovy Vary fans. Its objective is focused on evaluation of their opinions on the marketing mix, their subsequent interpretation, and finally even development of recommendations for improvement based on previous analysis. Methods: Two methods are used to analyse the marketing mix. The first method is qualitative participant observation. The second method is a quantitative, electronic questionnaire that is used to obtain relevant data about the marketing mix. Results: Over ten recommendations for improvement were created based on...
Subjects
free text keywords: marketingový mix; ice-hockey; lední hokej; marketing; marketing research; marketingový výzkum; marketing mix
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