Ekologický marketing

Bachelor thesis Czech RESTRICTED
Neznaj, Radek;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: ecodesign; marketingový mix; ekodesign; ekologický marketing; ecological marketing; enviroment; životní prostředí; Prius; marketing mix

The work addresses issues of ecological marketing, specifically focuses on the marketing mix of organic products. The intention is to point out guidelines and outline options that may be the potential of products development in line with environmental objectives and the... View more
Share - Bookmark