Analýza sortimentu firmy SkyTech Corporation s.r.o.
- Publisher: Vysoká škola ekonomická v Praze
marketingový mix; analýza; sortiment; competition; analysis; assortment; konkurence; marketing mix
This thesis focuses on small company SkyTech Corporation s.r.o, which distributes products from the field of cosmetic, decorative cosmetic, cosmetic accessories and make-up brushes. The first part is theoretical and serves as basis for elaboration of the practical part. Theoretical part focus on marketing mix, competition, assortment and analysis connected with them. In practical part SkyTech Corporaton s.r.o. is introduced. Than follows the evaluation of individual brands and their roles in assortment, distribution channels and short analysis of competition. In conclusion of practical part are suggested specific recommendations, which are based on analysis from previous chapters.