publication . Master thesis . 2012

Strategie rozvoje cestovního ruchu Jihomoravského kraje

Harmáčková, Alena;
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  • Published: 01 Jan 2012
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
The topic of this thesis aims to present determine the potential of tourism in the South Moravian Region also to propose a strategy for further development of tourism in this region. Part of the thesis is the overview of the basic terms in destination management plus marketing, as well as analysis of current level of tourism in this regions and analysis of primary and secondary tourism offers and SWOT analysis. Following is focus on the region's development strategy, including its promotion, ROP projects and proposed options for further development of the tourism. Thesis were supervised using the Czech-Austrian cooperation in the program AKTION lead by Prof. (FH...
free text keywords: destinační marketing; tourism development strategy; the South Moravian Region; destinační management; destination marketing; Jihomoravský kraj; strategie rozvoje cestovního ruchu; destination management
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